Simutek

Electronics shop specializing in Apple computer products, including refurbished items, plus repairs.

About Simutek

Simutek is a Tucson electronics shop specializing in Apple computer products, including refurbished items, along with repairs and technical support. The business serves people who need help with their devices, whether that means repairing an in-warranty or out-of-warranty product, learning how to use technology, or finding their next Apple computer. Its Tucson showroom is also a place for one-on-one assistance, with customers able to stop by without an appointment for device repairs and support.

The company offers several ways to get help. In-store sessions provide personal guidance and training, while at-home support brings assistance to customers where they are. Simutek also provides remote phone support and works with customers who need help choosing an Apple product. The company describes its approach as helping people get a grip on their digital world, with support intended for both first-time visitors and returning customers. Its website also offers free articles and news through an email mailing list for people interested in getting more from their Apple devices.

Simutek's history reaches back to 1977, when Mike Gariepy began writing personal computer games to sell on commonly used cassette tapes. The first store opened in 1979, selling and servicing Apple products. In 1984, when the first Mac desktop was released, Richard Nast took over the business. During that period, Simutek received Apple Authorized Service Provider status, which the company identifies as a reflection of its commitment to customer service. Today, Simutek is owned by Rich Meindl, who joined the company as a cashier in 1991 and soon developed a lasting connection to the business.

The team includes staff members with different areas of interest and experience. The About page identifies Rich as chief nerd, Luis as a Spanish speaker, Steven as the company's PC wizard, and Ian as someone who enjoys fixing things. Other team members are described through their interests in gaming, music, hiking, miniatures, cooking, and technology. That playful presentation reflects the personality Simutek says customers will find in its showroom, along with a focus on personal connections and hands-on assistance. For organizations with larger technology needs, the company also directs businesses to SimutekPRO for professional digital solutions.

Simutek connects its computer sales with a giving program that supports Tucson and other community causes. When a customer buys a computer, Simutek provides a RAM stick. The customer chooses one community partner for a Mac Pro, and the stick is installed in that computer. Each quarter, Simutek counts the sticks and makes a donation to the causes customers select. The organizations currently listed as supported are Big Brothers Big Sisters of Southern Arizona, Whiskers N Wishes Cat Sanctuary, and the Gary Sinise Foundation.

The shop is located on East Fort Lowell Road in Tucson. Customers can stop by during weekday business hours for repairs, product guidance, or in-store support, while Saturday services include remote phone support and at-home assistance. At-home support is also available Monday through Saturday. Getting started can be as simple as visiting the showroom for help with an Apple device, arranging support, or discussing a future purchase.